Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the help of exploding popularity of messaging apps, the accelerated development of all kinds of sensors and wearables and of course with the rise of emerging technologies and Artificial Intelligence (AI).
Top 7 Benefits of Chatbots for Your Business
Keeping Up with the Trends: Being Present on Messaging Platforms.
- Improved Customer Service.
- Increased Customer Engagement.
- Monitoring Consumer Data & Gaining Insights.
- Better Lead Generation, Qualification and Nurturing.
- Easier Approach to Global Markets.
- Cost Savings.
Social media plays a vital role in connecting brands with consumers in the current internet era. Thousands of mid to large size organizations are leveraging social media to attract visitors, build their brand and grow the audience to drive sales. With a vast ecosystem comprising of multiple social media channels, it becomes quite a challenging task for marketers to manage all the social media platforms and keep the consumers engaged with the right content at the right time.
Here are 5 benefits of adding social media components to your site:
1) Expand your business network. A tight integration between your app and social media channels empowers the business and helps the brand to connect with consumers directly.
2) Easy to manage.
3) Analytics and reports.
4) Content aggregation and scheduling.
5) Improved analysis and forecasts.
Instant messaging service WhatsApp has officially launched WhatsApp Business, a separate app that small businesses can use to connect with their customers. WhatsApp Business App was built with the small business owners in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to customer messages.
You may be aware that while live chat and instant messenger applications (i.e. Facebook and Google+) do share some similarities — for instance, they both allow you to chat and transfer files — these platforms have distinct differences.
What you may not be aware of, though, is how exactly live chat benefits your business when compared to email, phone support, instant messenger services and other communication platforms.
Live chat is a must-have tool for your business.
Here’s a quick rundown of some of the biggest live chat benefits:
- Increase sales
- Improve customer service and loyalty
- Discover customer pain points
- Faster problem resolution
- Customer convenience
- Competitive advantages
- Expand market reach
- Proactive outreach
- Reports and analytics